Web Jeevan

Internet Marketing and Web Design & Development Company

What is a Poster?

Last updated on 19 March, 2024 by Web Jeevan

Posters are excellent marketing tools that can be used to advertise movies, events, fundraisers, sales, businesses and more.

If you’re looking for an easy way to make a poster online, you’re in the right place.

In this article, you’ll learn how to create a poster in 7 simple steps.

We’ve also handpicked 25 stunning poster templates for various purposes that you can edit and download right now.

Ready? Let’s get started.

What is a Poster? 

A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. 

What are the Dimensions of a Poster?

When designing a poster, there are no set rules for the poster size or dimensions.

However, some printing companies use the same, consistent poster sizes, so it’s always a good idea to ensure your poster fits those dimensions.

Here’s an infographic summarizing the standard poster sizes used by printing companies worldwide. Keep reading for a brief explanation about each poster size.

  • A4 Paper: 8.5” x 11” (21 x 29.7 cm). These posters are ideal for printing at home or at your local printing shop for personal use or for sticking on your shop window.
  • Small Poster: 11” x 17” (28 x 43 cm). These posters are normally used as flyers or for sticking on street lights and bulletin boards. You can also use these posters for decorating your room as they don’t take up a lot of space.
  • Medium Poster: 18” x 24” (46 x 61 cm). These posters are mostly used in places like clinics, offices, shop windows and university walls. They can hold more information than small posters, but you should still keep the text minimal.
  • Large Poster: 24” x 36” (61 x 91 cm). These posters are used by organizations for advertising businesses, films, events, fundraisers and promotions. You can usually find these posters outside malls, events and clubs.

7-Step Process for Making an Eye-Catching Poster

  • Identify the Purpose of Your Poster
  • Choose a Poster Template
  • Add in Your Text Content
  • Add Photos and Graphics
  • Customize Colors and Fonts
  • Include a Call-to-Action
  • Share and Download Your Poster

Different types of posters

  1. Advertising
  2. Informative
  3. Motivational
  4. Movie
  5. Event
  6. Travel
  7. Research

Wrapping Up

When it comes down to it, there are certainly a handful of different posters with varying goals. 

Whether it’s to tap into the emotions of the viewer, inspire towards a call to action, inform and educate – there’s no doubting that a poster is certainly a small but mighty communication medium to get a point across.

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Written by Web Jeevan

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