Web Jeevan

Internet Marketing and Web Design & Development Company

CRO Specialist Job ( Conversion Rate Optimization )

Last updated on 19 March, 2024 by Web Jeevan

We have CRO Specialist Job openings for a highly analytical and data-driven Conversion Rate Optimization (CRO) Specialist to join our marketing team. The ideal candidate will have expertise in optimizing website and digital marketing assets to increase conversions and improve user experience. As a CRO Specialist, you will be responsible for identifying conversion barriers, conducting tests, and implementing strategies to enhance conversion rates across digital channels.

Key Responsibilities:

  • Develop and execute a comprehensive CRO strategy that aligns with the company’s digital marketing objectives and conversion goals.
  • Define target conversion metrics and key performance indicators (KPIs) to measure CRO success.
  • Analyze website user behavior using tools like Google Analytics, heatmaps, and user recordings.
  • Identify and prioritize areas of improvement and potential conversion barriers.
  • Plan, execute, and analyze A/B and multivariate tests on website elements, landing pages, and digital marketing assets.
  • Utilize testing platforms and tools to implement experiments and monitor results.
  • Collaborate with designers and developers to improve website and landing page design for better user experience and conversion.
  • Implement responsive design and mobile optimization strategies.
  • Review and optimize website content, including copy, images, and multimedia, for clarity and effectiveness in driving conversions.
  • Ensure that content aligns with user intent and the buyer’s journey.
  • Optimize forms and lead generation elements to reduce friction and increase form completions.
  • Implement progressive profiling and smart form strategies.
  • Analyze and optimize the entire conversion funnel, including awareness, consideration, and decision stages.
  • Identify drop-off points and bottlenecks in the funnel.
  • Monitor and report on key conversion metrics, including click-through rates (CTR), conversion rates, bounce rates, and ROI.
  • Provide insights and recommendations to improve conversion performance.
  • Extend CRO strategies to digital marketing channels, including email marketing, PPC, and social media, to improve conversion rates.
  • Ensure message consistency across channels.
  • Conduct user research, surveys, and usability testing to gain insights into user behavior and preferences.
  • Use research findings to inform CRO strategies.

Qualifications and Skills:

  • Bachelor’s degree in Marketing, Business, Psychology, or a related field (Master’s degree is a plus).
  • Proven experience as a CRO Specialist or similar role with a successful track record in optimizing website conversion rates.
  • Strong proficiency in website analytics tools (e.g., Google Analytics), A/B testing platforms (e.g., Optimizely, VWO), and usability testing tools.
  • Data-driven mindset with strong analytical skills to interpret CRO metrics and derive actionable insights.
  • Knowledge of web design principles, user experience (UX) best practices, and responsive design.
  • Excellent written and verbal communication skills.
  • Project management skills with the ability to manage multiple CRO initiatives and timelines.
  • Proficiency in HTML, CSS, and JavaScript is a plus.
  • Ability to work collaboratively in a team environment and across functions.


  • Competitive compensation package and performance-based bonuses.
  • Opportunities for professional growth and development.
  • Collaborative and innovative work environment.
  • Access to CRO tools and technologies.
  • Chance to make a significant impact on the company’s digital marketing performance and conversions.

Job Type:

  • Full-time / Freelance / Part-time / Contract


  • A minimum duration of 6 months is mandatory.
  • In case of no prior experience, you have the option to apply for an internship.


  • Toronto – Canada
Are you seeking a job opportunity? Share your resume with us to join our team and delve into a gratifying career brimming with innovation and avenues for advancement!
Internet Marketing Agency

Written by Web Jeevan

Design, Development and Internet Marketing Jobs

Join our dynamic team where creativity meets technology! We’re seeking passionate individuals for Design, Development, and Internet Marketing roles. Designers will bring stunning visuals to life, developers will build innovative digital solutions, and internet marketers will strategize to boost online presence. If you’re skilled in graphic design, coding, or digital marketing, and thrive in a collaborative environment, this is your chance to make an impact. Don’t miss out on the opportunity to shape the digital landscape with us! Apply now!